This summer, Novibet will improve the football betting experience by adding a number of new user tools that will be powered by Stats Perform's Opta data and OptaAI.

Novibet has extended its relationship with Stats Perform, which led to this change. The goal of this partnership is to give bettors a more immersive and informative betting environment.

One of the most important parts of this update is a "Opta Stats" area on both the Novibet website and app. In this section, you'll find advanced metrics like expected goals and expected assists powered by OptaAI. These are meant to help bettors make quick, smart choices.

Novibet will also add "Opta Points" betting markets that are based on how well players do, with the goal of making matches more interesting.

Novibet's sites in Europe and South America will get these new features at the same time as big events like the 2024 Euros and Copa América.

Novibet's Head of Sportsbook Product, Giannis Paraschos, said, "We're thrilled to deepen our partnership with Stats Perform and use its Opta brand prominently to boost our users' trust in our product." Also, our team is very proud of how we've integrated Opta Points into the look and feel of the front end and the price on the back end.

"Opta Points can be used to help our users follow their favourite club players as they play for their countries in the Euros and Copa América, as well as find new heroes."Hey.

"We think our bettors will care about more of the games and more of the players, and it will be a huge hit with them as a way to get into the tournaments."

Stats Perform's Chief Betting Officer, Andrew Ashenden, said, "We're thrilled that Novibet sees the value in our well-known Opta brand and the potential of Opta xGoals, Opta xAssists, and our new Opta Points metric."

"It's an honour to work with clients like Novibet who share our goal of making sports betting more fun. It's also amazing to see what they've done with our Opta data feeds."

In related news, Novibet recently joined the IBIA. This meant that it joined more than 50 other companies and 125 sports betting brands in an effort to stop match-fixing in controlled sports betting markets.