In order to reach more people in Latin America, RubyPlay has teamed up with a Brazilian provider called Betsul. Because of this partnership, RubyPlay's games will be available on Betsul's website.

Betsul users can now play a wide range of RubyPlay games, such as Shake Shake Money Tree and the Immortal Ways series, which has a feature that gives players up to 10,000 ways to win.

RubyPlay's chief product officer, Dr. Eyal Loz, said, "2024 is going to be a big year for us in terms of growth and player engagement, and we can't wait to see how our games do with this partnership." We're looking forward to having a lot of success with Betsul.

Andreia Oliveira, COO of Betsul, said, "We're sure that our players will love RubyPlay's releases. Both customers and operators have praised its slots for their unique mechanics and high player engagement rates." 

RubyPlay revealed a partnership with MaxBet, a gaming company in Serbia, in April 2024. By adding RubyPlay's games to MaxBet's website, this deal is meant to boost RubyPlay's presence in the Serbian market.

As well as the UK market, RubyPlay has worked with players in Italy, including Snaitech, NetBet Italy, PokerStars, and Microgame. Italian players can now get RubyPlay's games through the Playtech Open Platform (POP) thanks to these agreements.

RubyPlay also made a deal with EveryMatrix in March to integrate their material, which added to their network of distribution.