MaximBet, a sports betting brand owned and run by Carousel Group, will add the supplier's gambling platform to its technology stack as part of the deal. This will help the company's plan to speed up its growth in North America.

MaximBet is already live in Colorado. It will soon be available in at least five more US states, including Indiana, Iowa, New Jersey, Ohio, and Pennsylvania. In 2022, it will also be available in Canada.

Daniel Graetzer, CEO of MaximBet, said, "When we launched MaximBet at the end of last year, we promised our users the best experience possible, both online and off." Joining forces with Kambi, the most famous provider of sports betting technology in the world, makes this promise even more real.

"This partnership will let MaximBet put more resources into its fast growth and real-life experiences that make it stand out from traditional sports betting companies that stick to the rules." MaximBet users who thought the rare rewards, gifts, events, and experiences were great before haven't seen anything yet.

Kambi said that the agreement will have a small positive effect on its income in 2022, but that it could become a major source of revenue over the course of the contract.

"Kambi is thrilled to become MaximBet's only online sportsbook provider," said Kristian Nylén, CEO of Kambi. "MaximBet is dedicated to giving its players the best experience possible."

 "Carousel Group's management team knows how useful Kambi's scalable sports betting technology and services are. They also know how to build new features on top of Kambi's platform and use the strength of the Maxim brand."

"This is a big deal for Kambi because we want to keep building our global network. We're excited to work closely with MaximBet to help it grow in the US."